Should You Outsource Your LinkedIn Content?

You've tried posting consistently. It didn't stick. Now you're wondering if someone else should do it for you.

The honest answer: maybe.

Depends on why you're not posting, what kind of help you actually need, and what you're willing to trade off.

Let me walk you through it.

When Outsourcing Makes Sense

Outsourcing is probably the right call if:

You have the expertise but not the hours. You know exactly what you'd say—you just can't find the time to write it, edit it, and get it scheduled. The bottleneck is execution, not ideas.

The start-stop cycle has happened more than once. You've tried building a content habit. You've made promises to yourself. You've had bursts of activity followed by months of silence. At some point, willpower stops being a credible strategy.

‍LinkedIn actually affects your pipeline. Leads come from there. Referrals come from people seeing your content. The cost of inconsistency is real and measurable, not hypothetical.

You can articulate what you do. You know who you serve, what problems you solve, what makes you different. A writer can work with that. They can't invent it for you.

‍You're willing to invest upfront. Even the most hands-off outsourcing requires an intake process—explaining your business, your voice, your audience. It's not zero effort. But after that initial investment, things can run without much attention from you.

When It Doesn't Make Sense

Outsourcing probably isn't right if:

You don't know your own positioning yet. If you can't clearly explain who you help and how, a writer will produce generic content that sounds like everyone else. The "you" in those posts won't feel authentic because there's no clear "you" to capture.

You actually enjoy writing. Some people like crafting their own posts—they just procrastinate. If that's you, the solution is accountability or a better system, not delegation.

You're not willing to provide any input. Even the best done-for-you services need something to work with. If you're hoping to hand off content and never think about it again, you'll be disappointed. There's no mind-reading option.

Budget is very tight. Quality content outsourcing costs money—usually $150/month minimum for anything worthwhile, more like $300-700 for comprehensive packages. If that's not realistic right now, focus on building a DIY system you can sustain.

You're looking for a shortcut to going viral. Outsourced content won't make you famous overnight. It's about consistency over time, not quick wins. If you're expecting magic, you'll be disappointed.

The Tradeoffs You're Actually Making

Every outsourcing decision has tradeoffs. Better to be clear-eyed about them upfront.
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Control vs. Leverage
The more you outsource, the less control you have over each individual post. You're trading perfectionism for consistency.

Cost vs. Time
You're paying money to reclaim time. Make sure the time you're saving is worth what you're paying—and that you'll actually use that time productively.

Authenticity vs. Scalability
The most authentic content is the stuff you write yourself, in your own words, capturing your specific thoughts. Outsourced content can get close, but rarely identical. That might be fine for you. Depends how much the distinction matters.

‍Dependency vs. Freedom
If you outsource everything, you become dependent on the service. If they disappear, change quality, or raise prices significantly, you're scrambling. Not a reason to avoid outsourcing—just a reason to keep your content positioning documented so you could recreate it if needed.

How Brooks Kits Fits

Since you're on our site, I'll be direct about what we offer and who it's for.

Brooks Kits is a done-for-you content service. One intake form—fifteen minutes, covers six months of context. Then content lands in your portal on the first of every month. LinkedIn posts, emails, blogs depending on your package. Written, organized by week, ready to schedule.

No calls. No ongoing briefs. No draft reviews unless you want them.

Three tiers:
Spark ($179/month): 2 emails, 8 LinkedIn posts. Baseline visibility.
‍Authority ($399/month): 4 emails, 12 LinkedIn posts, 1 SEO blog. Most popular.
‍Lead Engine ($699/month): Everything in Authority plus lead magnet, landing page copy, and welcome sequence.

We've delivered over 200+ kits. 98% of clients stick around month after month.This works well for consultants and small business owners who've tried the DIY route and know it won't stick—and who want content to just show up, done, every month.It's not the right fit if you want heavy customization on every piece, prefer working closely with a single writer, or haven't figured out your positioning yet.

See the packages →